Low Competition Amazon PPC Keywords: Win More Sales Without Overspending

Running Amazon PPC campaigns can feel like playing poker blindfolded—especially when your keywords are eating your budget but not converting. If this sounds familiar, it’s time to shift your strategy toward low competition Amazon PPC keywords.

These keywords are the secret sauce for sellers who want high returns without massive ad spend. In this article, you’ll learn how to find and use them to gain visibility, reduce ACoS, and grow your sales.

Low Competition Amazon PPC Keywords

Why Low Competition Keywords Matter in Amazon PPC

Amazon’s marketplace is growing more competitive by the day. Bidding on high-volume, broad keywords like “water bottle” or “yoga mat” can be expensive and inefficient—especially for smaller brands.

That’s where low competition PPC keywords come in. They:

• Have lower CPCs
• Often reflect specific buyer intent
• Convert better due to relevance
• Help you rank organically over time

When done right, this strategy allows you to maximize your ad spend, even on a tight budget.

How to Find Low Competition Amazon PPC Keywords

1. Use Reverse ASIN Tools (Cerebro, ZonGuru, SellerApp)

These tools help you spy on your competitors by revealing the keywords they rank for—both organically and through PPC.

Focus on keywords that:

• Have moderate search volume (1,000–5,000)
• Appear in listings with under 200 reviews
• Have low CPR scores (indicating less effort to rank)

👉 Learn more about this tactic in our Amazon reverse ASIN keyword strategy guide.

2. Amazon’s Search Term Report (Campaign Manager)

If you’re already running PPC, head to your Search Term Report to find:

• Converting keywords with low impressions
• Long-tail queries that brought sales at low CPC
  These are hidden gems—scale them in exact match campaigns for maximum control.

3. Keyword Research Tools (Helium 10, DataDive)

These platforms allow filtering by:

• Search volume
• Competition score
• Word count

💡 Tip: Filter for 4+ word phrases with less than 1,000 competing products.

Example: Instead of “cutting board,” use “non-slip bamboo cutting board with juice groove”.

Internal Keyword Targeting & Backend Optimization

Low competition keywords also shine in backend search terms. You can target variations and long-tail phrases that don’t fit into your listing title or bullets.

Read our Amazon backend search terms tips to learn how to fully utilize this hidden SEO field.

Pro Tips for Low Competition PPC Success

✅ Use Broad Match for Discovery
Start with a broad match campaign and monitor search terms for long-tail queries with good CTR and conversion rates.

✅ Create a Manual Exact Campaign
Once you find keywords that perform well, move them to an exact match campaign for precise control.

✅ Optimize Listing Content for Relevance
Your ad won’t convert if the landing page (your listing) doesn’t reflect the keyword’s intent.

✅ Monitor & Adjust Weekly
Use campaign reports to pause underperforming keywords and scale top-performers.

Avoid These Mistakes

❌ Targeting keywords with zero historical data
❌ Using only broad match with no refinement
❌ Ignoring backend optimization
❌ Competing with big brands on generic keywords

Tools to Track and Scale

• Helium 10 – Cerebro + Keyword Tracker
• Amazon Campaign Manager
• SellerApp or ZonGuru for PPC analysis
• Google Trends for seasonality insights

🔗 Explore this breakdown of Helium 10’s PPC Suite for further learning.

The days of blasting ads on high-volume keywords and hoping for the best are over. Success in 2025 lies in precision targeting—and low competition Amazon PPC keywords are the key.

By focusing on relevance over reach, and long-tail over generic, you’ll not only improve your PPC performance but also build a more sustainable and profitable Amazon business.

📈 Ready to Build a Winning PPC Strategy?

If you’re unsure which low competition keywords are worth targeting, or need help setting up your next campaign, let’s talk.

👉 Book Your FREE 1-on-1 Amazon PPC Strategy Call
In just 20 minutes, we’ll:

• Identify profitable low-competition keywords
• Optimize your current PPC structure
• Outline a scaling roadmap without overspending

🚀 Take the first step toward lower ACoS and higher sales—book your call now!