How to Use Long Tail Keywords Amazon Listings for More Sales in 2025
Ranking high on Amazon can feel like trying to win the lottery—unless you know the secret. And one of the most powerful (yet underused) strategies is using long tail keywords your Amazon listing.
In this blog, we’ll explore what long tail keywords are, how they impact your visibility, and step-by-step strategies to integrate them into your listings to drive more clicks and conversions.
long tail keywords Amazon listing
What Are Long Tail Keywords?
Long tail keywords are specific, multi-word search terms that shoppers use when they are close to making a purchase decision.
For example:
- Broad keyword: “water bottle”
- Long tail keyword: “32oz stainless steel insulated water bottle with straw”
Although they have lower search volume, long tail keywords usually have:
- Less competition
- Higher buyer intent
- Better conversion rates
That’s why they are gold for Amazon sellers—especially when you’re launching or optimizing a listing.
Why Long Tail Keywords Matter for Amazon SEO
Amazon’s algorithm (A9) prioritizes relevance and conversion rate when ranking products. By integrating long tail keywords:
- Your listings become more relevant to buyer queries
- You attract customers who are ready to buy
- You increase your organic rank over time
Need more help with optimization? Check out our recent blog on How to Optimize Amazon Listing for SEO.
How to Find Long Tail Keywords for Amazon
Here are 3 tools you can use to discover powerful long tail keywords:
1. Helium 10 – Magnet Tool
Enter a root keyword and generate hundreds of long tail variations based on real Amazon data.
2. Amazon Search Bar Auto-Suggestions
Start typing your product keyword in Amazon’s search bar and observe the longer suggestions—it’s what buyers are really searching for.
3. Google Keyword Planner
Although designed for Google, many queries overlap and can reveal unique long tail angles to target.
Where to Use Long Tail Keywords Your Amazon Listing
1. Product Title
This is the most weighted field in Amazon SEO. Add one or two long tail keywords while keeping it readable and clear.
✅ Example:
“32oz Stainless Steel Water Bottle with Straw – Leakproof, BPA-Free for Gym & Travel”
2. Bullet Points
Each bullet point is a chance to target another long tail phrase. Use them to highlight product features aligned with specific keyword variants.
3. Product Description
Weave your long tail keywords naturally into the story. Format it cleanly with HTML (<br> for line breaks) and emphasize benefits.
4. Backend Search Terms
Use backend fields to insert hidden long tail keywords. Don’t repeat terms already in the title or bullets.
💡 Tip: Avoid brand names and filler words—use the full 250-character limit wisely.
Real-World Example
Let’s say you’re selling a yoga mat.
Instead of just using “yoga mat”, try:
- “extra thick yoga mat for bad knees”
- “eco-friendly non-slip yoga mat for home workout”
- “large yoga mat for tall people with carrying strap”
Each of these is highly specific, easy to rank for, and more likely to convert.
External Traffic + Long Tail = Amazon SEO Power Boost
Long tail keywords don’t just help inside Amazon—they also perform well in Google search, YouTube, and social platforms. Driving external traffic with long tail-focused content boosts your rankings further.
🔗 External Resource: Learn how external traffic impacts Amazon SEO via JungleScout.
Mistakes to Avoid
- ❌ Keyword stuffing
- ❌ Using unrelated long tail terms
- ❌ Ignoring keyword intent
- ❌ Skipping backend search terms
Focus on relevance and readability—the algorithm (and your customers) will reward you for it.
Conclusion: Long Tail Keywords Are the Future of Amazon Ranking
If you’re not using long tail keywords in your Amazon listings yet, you’re leaving money on the table. These keywords not only help you get discovered—they help you convert better-qualified traffic into actual paying customers.
They’re essential for new listings, underperforming products, and sellers looking to scale organically.
📞 Want Help Finding the Perfect Long Tail Keywords?
Let’s uncover missed opportunities and optimize your listings for real results.
👉 Book your FREE 1-on-1 Listing Audit
We’ll find the best long tail keywords for your product, rewrite key sections of your listing, and build a plan to grow your sales.
🚀 Claim your 20-minute session today—it’s free, no pitch, just value.
