Transparency matters when it comes to Facebook advertising services. That’s why we publish our prices and deliverables online, making it easy for you to see if The Fox Services is the perfect partner for your growing business. View our pricing below for more information on our rates.

Advertising on Facebook, as well as investing in Facebook advertising services, offers several benefits:

• Access the largest (and one of the most active) social media networks
• Get competitive cost-per-click (CPC) rates that average around $0.97
• Create hyper-targeted ads to reach your target audience
• Earn qualified leads for an average cost-per-acquisition (CPA) of $5.47
• Use remarketing ads to re-connect with website visitors
• Reach 1000 people in your target audience for an average cost of $7.19
• Direct valuable traffic from social media to your website

Working with a Facebook advertising agency is an excellent option if you’re looking to:

• Grow brand awareness via Facebook
• Save time on marketing your business on Facebook
• Find clarity on advertising on Facebook, scaling campaigns, and measuring results
• Get expert advice from Facebook advertising experts
• Compete with competitors
• Optimize ad clicks, spend, and conversions
• Create successful Facebook advertising campaigns
• Resolve plateaus in Facebook ad performance

It’s important to find the best fit partner to work with your business on Facebook advertising services.

Be on the lookout for a Facebook advertising agency that stays on top of the most recent Facebook advertising trends and invests in ongoing training for their team member to master new tactics.

Facebook Ads Manager

Key performance indicators vary slightly and carry different weight depending on your Facebook advertising goals, but there are some standard metrics that apply to almost any campaign:

• Impressions
• Reach
• Results (clicks, views, post engagements, conversions, etc.)
• Cost per result
• Results rate (click-through-rate, conversion rate)

With Facebook Ads Manager, WebFX will install, or optimize, the Facebook Pixel. The Facebook Pixel provides even more insight and measurement into Facebook advertising results by tracking site visitors and their behavior.

Advertising elements that apply to any type of ad campaign include: copy, tone, call-to-actions, and media. These elements set the foundation for different formats, so it’s important to have strong elements here to maximize ad formats in your campaign.

Ad formats include:

• Single image ads
• Photos
• Videos
• Carousel
• Canvas
• Catalog

Facebook advertising provides the opportunity to target large, broad audiences and narrow, specific audiences. The type of audience chosen to target all depends on the goals of a Facebook advertising campaign.

Facebook provides three main types of audiences, which our Facebook ad services use:

• Saved Audiences— Typically a broad audience
• Custom Audiences —Typically a very specific audience
• Lookalike Audiences — Typically a broad audience