Best Amazon PPC Tools to Skyrocket Your Sales in 2025
Amazon PPC isn’t just about running ads—it’s about running profitable ads. If you’re still manually optimizing campaigns, you’re likely wasting time and money. Fortunately, there are incredible Amazon PPC tools that make your job faster, smarter, and more data-driven.
In this guide, we’ll break down the best Amazon PPC tools in 2025 to help you:
- Find winning keywords
- Automate bidding
- Reduce ACoS
- Scale profitably
Whether you’re a beginner or an experienced seller, this list will help you pick the perfect tools to boost your ad game.
Best Amazon PPC Tools
✅ Why Use Amazon PPC Tools?
Amazon’s advertising platform is powerful—but not always user-friendly. PPC tools take the guesswork out of:
- Keyword research
- Bid adjustments
- Budget allocation
- Competitor tracking
These tools use automation and data to maximize ROI and minimize spend. For deeper insights on Amazon Ads, check the Amazon Advertising Learning Console.
🛠️ Top 5 Best Amazon PPC Tools (Updated for 2025)
1. Helium 10 – Best for Keyword Insights & PPC Automation
Helium 10’s Adtomic is a powerhouse. It not only finds high-converting keywords but also lets you automate campaign management.
Key Features:
- AI-based keyword suggestions
- Automated rule-based bidding
- Detailed performance dashboards
Why Sellers Love It:
You can manage both your listing SEO and PPC inside one tool. Saves tons of time!
2. Perpetua – Best for Automation and Scaling
Perpetua is perfect for brand owners looking to scale fast. Their optimization engine automates everything—from keyword harvesting to bid adjustments.
Key Features:
- AI-automated campaigns
- Custom goals (e.g., ACoS target or profit margin)
- Sponsored Brands & DSP support
Bonus:
It provides visual dashboards perfect for client reporting.
3. SellerApp – Best for Beginners on a Budget
SellerApp is beginner-friendly and provides a mix of listing optimization, product research, and PPC features.
Key Features:
- Real-time keyword tracking
- Ad automation with performance insights
- Negative keyword suggestions
Ideal if you’re just getting started and want an all-in-one toolkit.
4. DataHawk – Best for Performance Monitoring
If you’re obsessed with data accuracy, DataHawk offers a clean and precise UI for PPC tracking.
Key Features:
- Real-time ACoS and ROAS tracking
- Alerts and anomaly detection
- Competitive benchmarking
Great for sellers managing multiple SKUs or brands.
5. Zon.Tools – Best for Advanced Users
Zon.Tools is known for its advanced rules engine and campaign-level optimization. It’s not the easiest for beginners but offers deep control.
Key Features:
- Bulk keyword automation
- Smart negative keyword suggestions
- ASIN targeting campaigns
If you’re serious about fine-tuning and scaling, this one’s worth it.
⚖️ Which Amazon PPC Tool is Right for You?
| Tool | Best For | Free Trial? |
|---|---|---|
| Helium 10 | All-in-one + automation | ✅ Yes |
| Perpetua | Scaling & performance | ✅ Yes |
| SellerApp | Beginners & budgeting | ✅ Yes |
| DataHawk | Tracking & analytics | ✅ Yes |
| Zon.Tools | Advanced PPC control | ✅ Yes |
Choose based on your:
Business size
Budget
Campaign goals
Technical expertise
For additional comparison, you can also read this Amazon PPC tool guide by Jungle Scout and this Helium 10 vs. Perpetua comparison by EcomCrew.
📞 Want Expert Help with Your PPC Strategy?
Feeling overwhelmed by data, campaigns, and ACoS?
You’re not alone.
Let’s hop on a quick strategy call and map out your PPC structure, tool stack, and budget plan—100% customized for your Amazon business.
👉 Book a Free Amazon PPC Strategy Call
What you’ll get:
- PPC audit or tool recommendation
- Personalized campaign strategy
- Answer to all your PPC tool questions
Don’t guess—optimize smarter.
The best Amazon PPC tools can transform your business—automating tedious tasks, revealing hidden opportunities, and helping you scale profitably. But tools are only as good as the strategy behind them.
If you want to stop wasting budget and start growing efficiently, use the right tools with the right structure.
Need help getting started? Schedule your free PPC strategy session now and let’s unlock the full potential of your Amazon ads.
