If you’re a brand owner selling on Amazon in 2025, you’re likely aware that standing out among thousands of competitors is more challenging than ever. That’s where Amazon Brand Tailored Promotions come in—a powerful tool designed to help sellers increase conversions, build customer loyalty, and reduce ad spend by targeting high-intent audiences.
In this updated guide, we’ll explain what Amazon Brand Tailored Promotions are, who can use them, and how to leverage them for maximum success in 2025.
🔍 What Are Amazon Brand Tailored Promotions?
Amazon Brand Tailored Promotions are custom discounts that sellers can offer to specific customer segments, such as recent visitors, repeat buyers, or cart abandoners. Unlike typical coupons or Lightning Deals, these promotions are personalized and shown directly on the product detail page to targeted users.
✅ Key Benefits:
- Tailored offers increase conversion rates
- Encourage repeat purchases
- Improve customer retention
- Cost-effective vs. broad discounting
- Boosts brand loyalty with minimal ACoS (Advertising Cost of Sale)
🛍️ Who Can Use Amazon Brand Tailored Promotions?
To access this feature, you must:
- Be enrolled in Amazon Brand Registry
- Sell via a Professional Seller account
- Have an active Amazon Storefront
- Maintain a good Account Health Rating
You’ll find Brand Tailored Promotions in your Seller Central dashboard under:
Advertising → Brand Tailored Promotions
🧠 Audience Segments You Can Target in 2025
Amazon now supports several pre-defined audiences. Here’s who you can reach with your custom promotions:
| Audience Type | Description |
|---|---|
| Brand Followers | Users who follow your Amazon store |
| Repeat Customers | Buyers who’ve made 2+ purchases in the last 12 months |
| Recent Customers | First-time buyers in the last 30 days |
| High-Intent Viewers | Customers who viewed your product multiple times |
| Cart Abandoners | Customers who added your product to their cart but didn’t buy |
You can offer percentage-based discounts (e.g., 10% off) tailored to each audience, making it feel like a personalized offer.
⚙️ How to Set Up Amazon Brand Tailored Promotions
- Log in to Seller Central
- Navigate to Advertising > Brand Tailored Promotions
- Select your target audience
- Choose the ASINs you want to promote
- Set your discount percentage and campaign duration
- Preview and launch!
Tip: Amazon provides an estimated audience size so you can forecast reach before running your promotion.
📈 Best Practices for 2025
To make the most of Amazon Brand Tailored Promotions, follow these expert tips:
1. Test Different Audiences
Start with repeat customers or brand followers, then scale to cart abandoners and high-intent viewers for better ROI.
2. Stack Promotions with Retargeting Ads
Use Amazon Sponsored Display retargeting alongside tailored promotions for increased visibility and conversion.
3. Keep Discounts Strategic
Don’t over-discount. Even a 5-10% off can drive meaningful engagement when it feels exclusive.
4. Promote via Email & Socials
Amazon recently began allowing some tailored promotions to be shared via email or external traffic, helping you extend your campaign off-platform.
5. Use A/B Testing
Try different discount levels for separate audiences to see which drives the best performance.
PS: Amazon Brand Tailored Promotions are more than just discounts—they’re smart, targeted tools that help sellers connect with high-value customers at the right time. In 2025, personalization is the key to growth on Amazon, and this feature gives you the power to deliver offers that matter.
If you’re not yet using this feature, you’re leaving revenue on the table. Start testing your first promotion today and watch your conversion rates rise.
If you’re ready to level up your Amazon ads and avoid these pitfalls, FoxServices is here to help. Let’s build a smarter, more profitable PPC strategy for your brand today!
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