Amazon Account Audit Checklist: Fix Hidden Issues

An Amazon account audit is crucial for identifying performance gaps, compliance risks, and conversion bottlenecks. Whether you’re managing your own store or overseeing multiple brands, a thorough audit ensures your account is optimized for sales, visibility, and long-term success.

In this blog post, we’ll walk you through a comprehensive Amazon account audit checklist to uncover and fix hidden issues before they become major roadblocks.

1. Account Health Review

Before diving deep into ads and listings, begin with the basics—your Account Health Dashboard.

What to check:

• Policy Violations: Check if any products are flagged for restricted content.
• Customer Service Performance: Ensure your order defect rate is under 1%.
• Late Shipment Rate: Keep this below 4%.
• Valid Tracking Rate: Maintain above 95%.

Fix:

Address any violations, automate your shipping updates, and maintain excellent customer communication.

2. Inventory Performance

Low inventory performance can lead to stockouts, suppressed listings, or extra fees.

What to check:

• Inventory Performance Index (IPI): Aim for a score above 400.
• Excess and Aged Inventory: Identify SKUs that need markdowns or removal.
• Inbound Performance: Audit delayed or missing inbound shipments.

Fix:

Use Amazon’s restock and excess inventory reports. Plan 30-60 days ahead, especially for Q4.

3. Product Listings Optimization

Optimized listings drive higher visibility and conversions.

What to check:

• Title Length & Keywords: Keep titles relevant and under 200 characters.
• Bullet Points: Focus on benefits, not just features.
• Descriptions & A+ Content: Use storytelling and visuals.
• Backend Keywords: Remove duplicates and irrelevant terms.

Fix:

Use tools like Helium 10 or Jungle Scout to audit and rewrite listings with high-volume, low-competition keywords.

4. Buy Box Win Rate

If you’re not winning the Buy Box, you’re likely losing sales.

What to check:

• Buy Box % per ASIN
• Competitor Pricing & Shipping Time
• FBA vs FBM Performance

Fix:

Switch underperforming listings to FBA, optimize pricing with a repricing tool, and ensure fast fulfillment.

5. Advertising Performance (PPC)

Poorly optimized ads can drain profits.

What to check:

• ACoS and TACoS Trends
• High-Spend/Low-Conversion Keywords
• Budget Caps & Campaign Pauses

Fix:

Pause low-performing keywords, optimize bids by match type, and use branded campaigns to improve TACoS.

6. Reviews & Ratings Audit

Social proof directly impacts conversions and rankings.

What to check:

• Review Count vs Competitors
• Average Rating Trends
• Negative Reviews Not Addressed

Fix:

Respond professionally to negative reviews, run follow-up email sequences, and enroll in the Amazon Vine program if eligible.

7. Brand Registry & Protection

If you have a trademark, make sure you’re enrolled in Brand Registry.

What to check:

• ASINs Registered Under Your Brand
• Unauthorized Sellers or Hijackers
• Access to A+ Content and Brand Analytics

Fix:

Submit IP complaints for hijackers, and use Brand Analytics data to improve marketing decisions.

8. Fees and Profitability

Amazon’s fee structure changes often. Make sure you’re not bleeding profit unknowingly.

What to check:

• Referral Fees by Category
• FBA Storage and Fulfillment Fees
• Refund and Return Costs

Fix:

Use the FBA calculator and tools like Sellerboard or SellerApp to analyze net margins per ASIN.

9. Reporting & KPIs Tracking

Without regular reporting, you’re flying blind.

What to check:

• Business Reports
• Brand Analytics
• Advertising Reports (Search Term, Placement, Targeting)

Fix:

Set weekly/monthly reporting templates to track conversion rates, ad efficiency, and overall sales growth.

Amazon account audit checklist final Thoughts!