10 Best Ecommerce Ad Examples That Boost Sales in 2025
Running ads for your online store but not seeing results? The right ecommerce ad example can turn browsers into buyers. In this post, we’ll break down 10 top-performing ecommerce ad examples that are dominating platforms like Facebook, Instagram, TikTok, and Google in 2025.
Whether you’re a beginner or a seasoned marketer, these ecommerce ad examples will inspire your next high-ROI campaign.
1. Facebook Carousel Ad – Showcasing Product Benefits
Example: Glossier’s skincare carousel
Glossier nails it with a clean design, lifestyle images, and benefit-driven headlines. Carousel ads are great for storytelling and product showcasing. Each card focuses on a specific benefit, increasing engagement and click-throughs.
✅ Why it works: Allows users to explore multiple products or features without leaving the ad.
2. TikTok Native Video Ad – Organic & Trendy
Example: Gymshark’s influencer-style ad
Instead of a polished commercial, Gymshark used a trending TikTok dance and overlaid product benefits in text. This approach feels native and authentic.
✅ Why it works: Blends seamlessly into users’ feeds, improving watch time and click-throughs.
3. Google Shopping Ads – Comparison-Based Selling
Example: Wayfair’s smart furniture shopping ad
Wayfair’s ad offers product ratings, pricing, and availability all in one glance. A perfect strategy for high-intent buyers comparing options.
✅ Why it works: High visibility at the top of Google for bottom-funnel keywords like “buy ergonomic office chair.”
4. Instagram Story Ad – Time-Limited Offer
Example: ColourPop’s 24-hour discount story
ColourPop ran a vibrant, fast-paced story ad with bold text: “24-Hour Flash Sale – Swipe Up!” This format creates urgency and drives instant action.
✅ Why it works: Full-screen vertical format with FOMO (Fear of Missing Out) built-in.
5. UGC (User-Generated Content) Ad – Social Proof at Scale
Example: BlendJet’s customer testimonials
BlendJet compiled real customer videos into a single UGC ad showing people using the product in their daily life.
✅ Why it works: Builds trust with authentic voices rather than polished brand messaging.
6. Retargeting Ad on Facebook – Cart Abandonment Reminder
Example: Allbirds dynamic product ad
Allbirds used dynamic product ads to retarget visitors who abandoned carts. The ad showed the exact product viewed with a “Still thinking about this?” message.
✅ Why it works: Personalized content increases conversion chances dramatically.
7. Pinterest Promoted Pin – High-Intent Visual Discovery
Example: Etsy’s handmade gift guide ad
Etsy promoted a visual pin of curated handmade items with seasonal keywords like “Mother’s Day gifts.”
✅ Why it works: Pinterest users are often in planning mode, ideal for early-stage funnel engagement.
8. YouTube Pre-Roll Ad – Hook in 5 Seconds
Example: Dollar Shave Club’s direct intro
They used a sharp, humorous hook in the first 5 seconds that immediately explained the product and value.
✅ Why it works: YouTube users can skip after 5 seconds—your value prop must hit early.
9. TikTok Spark Ad – Amplify Organic Success
Example: Duolingo’s viral mascot video
Duolingo took a viral organic post and turned it into a Spark Ad to scale its reach. It’s native, humorous, and showcases brand personality.
✅ Why it works: Builds on real audience interest and uses TikTok’s own algorithm to your advantage.
10. Email Retargeting Ad – Cross-Platform Integration
Example: Casper’s email-to-Facebook custom audience
Casper collected email signups and retargeted them with personalized Facebook ads, using the same message and visuals for consistency.
✅ Why it works: Multi-touch approach reinforces brand message across platforms.
How to Create Your Own High-Converting Ecommerce Ads
Here’s a simple 3-step framework:
- Hook Attention – Use powerful headlines, motion, or questions.
- Highlight Benefits – Focus on what your product does for the user.
- Include a CTA – “Shop Now,” “Swipe Up,” or “Claim Offer” with urgency.
These ecommerce ad examples prove that great ads don’t just sell products — they sell experiences, trust, and relevance. Whether you use Facebook, TikTok, or Google, always test and optimize your creatives for your audience.
Want help creating high-converting ecommerce ads for your store? At Fox Services, reach out and let’s build your next winning campaign.
